How we approach design challenges
A Collaborative Process
We believe in a transparent, iterative, and user-centered design process that ensures we build the right solutions, efficiently. Explore our key phases from discovery to delivery.
Discovery
I start by deeply understanding the problem space through research, stakeholder interviews, and competitive analysis.
1-2 Weeks
Design
Based on research insights, I create user flows, wireframes, and high-fidelity designs that solve the identified problems.
2-4 Weeks
Delivery
I validate solutions through testing, refine based on feedback, and prepare designs for handoff to engineering.
1-2 Weeks
Discover
We start with user research, stakeholder interviews, and market analysis to thoroughly understand the problem space, user needs, and business goals.
What You'll Get
- User Research Report & Key Findings
- Validated User Personas / Archetypes
- Customer Journey Maps / User Flows (As-Is)
- Competitive Analysis Summary
- Clear Problem Statements & UX Goals
Uncovering key insights through journey mapping. Photo by Coriyon Arrington.
Define & Strategize
Based on discovery insights, we clearly define the core challenges, user personas, and success metrics. We then craft a tailored UX strategy and project roadmap.
What You'll Get
- Refined User Personas
- To-Be User Journey Maps
- Information Architecture / Sitemap
- UX Strategy Document & Prioritized Roadmap
- Defined Key Performance Indicators (KPIs) for UX
Defining the path forward with a clear product roadmap. Photo by Slidebean.
Design & Prototype
Our team translates strategy into tangible solutions, creating wireframes, user flows, and high-fidelity interactive prototypes that bring the vision to life for testing and feedback.
What You'll Get
- Low & High-Fidelity Wireframes
- Detailed User Flows
- High-Fidelity UI Mockups & Visual Designs
- Interactive Prototypes (e.g., Figma, Supabase Demo)
- Initial Design System Components (if applicable)
Structuring the user experience with detailed wireframes. Photo by Kelly Sikkema.
Test & Validate
We conduct rigorous usability testing with real users to validate design decisions, identify friction points, and gather actionable feedback for refinement.
What You'll Get
- Usability Test Reports & Findings
- Accessibility Compliance Report
- Prioritized List of Design Revisions
- User Feedback Summaries
- Performance Data (if applicable)
Validating concepts through collaborative user workshops. Photo by Jason Goodman.
Iterate & Refine
User feedback and testing insights drive iterative improvements to the design, ensuring the final product is intuitive, effective, and meets user expectations.
What You'll Get
- Updated High-Fidelity Designs & Prototypes
- Change Logs & Iteration Summaries
- Final Design Approval
Polishing the user interface with high-fidelity mockups. Photo by Balázs Ketyi.
Deliver & Support
We provide comprehensive design specifications, assets, and ongoing support to development teams to ensure faithful implementation and a successful launch.
What You'll Get
- Complete UI Design Specs & Style Guides
- Exported Design Assets (icons, images)
- Developer Handoff Documentation
- Design QA & Implementation Support
Ensuring a seamless handoff from design to development. Photo by Daniel Korpai.
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Download our complete process one-pager to share with your team.