Charting the Course: Define & Strategize
With a wealth of insights from the Discovery phase, we move to clearly define the core challenges and craft a robust UX strategy. This phase is about translating understanding into a focused plan of action that aligns user needs with business objectives.
Problem Framing & Prioritization
We collaboratively refine and prioritize the identified user problems and business challenges, ensuring we focus on the most impactful areas.
User Persona & Journey Map Refinement
Detailed user personas are finalized, and future-state user journey maps are created to visualize the ideal user experience and identify key touchpoints.
Information Architecture (IA) & Sitemap Development
We structure content and functionality logically, creating sitemaps and initial information architecture to ensure intuitive navigation and findability.
UX Strategy & Roadmap Creation
A comprehensive UX strategy is developed, outlining design principles, key features, success metrics, and a phased roadmap for design and development.
Key Deliverables
- Refined User Personas
- To-Be User Journey Maps
- Information Architecture / Sitemap
- UX Strategy Document & Prioritized Roadmap
- Defined Key Performance Indicators (KPIs) for UX