The Helping Hands Foundation's old website was outdated, difficult to navigate, and not mobile-friendly, significantly hindering their community outreach, volunteer recruitment, and fundraising efforts.
Role:
Lead UX/UI Designer & Information Architect
Timeline:
8 Weeks
Tools:
My Contributions:
Stakeholder Workshops
Content Audit & Strategy
Information Architecture
Responsive Web Design
Donation Flow Optimization
For a community-focused organization like Helping Hands Foundation, their website is a critical tool. Their existing site failed to effectively communicate their mission, engage potential volunteers, or simplify the donation process. The challenge was to create a modern, welcoming, and highly usable website that would clearly tell their story and make it easy for visitors to get involved or contribute.
Key Activities & Links:
The project involved intensive stakeholder interviews and workshops to understand the foundation's goals and audience needs. A complete content strategy overhaul was performed, followed by a new information architecture based on card sorting exercises with potential users. The responsive web design focused on clear calls to action, compelling storytelling through visuals and text, and the integration of a much more user-friendly donation platform. Accessibility was a key consideration throughout.
The redesigned website launched to positive acclaim from both the foundation and its community. Within three months, online donations increased by 50%, and volunteer sign-ups saw a 30% uplift. User feedback consistently highlighted the site's improved clarity, ease of navigation, and inspiring presentation of the foundation's work.