High User Churn / Low Retention
A significant percentage of users stop using the product or service after a short period, failing to become long-term, active customers.
Common Symptoms
- Steadily declining active user base
- Low customer lifetime value (CLTV)
- High number of subscription cancellations or account deletions
- Users not returning after the first few sessions
Potential Causes
- Poor first-time user experience (FTUE) or onboarding
- Value proposition not clearly demonstrated or realized by users
- Product doesn't solve the user's core problem effectively
- Better alternatives available from competitors
- Lack of ongoing engagement or new value for existing users
Related Solutions
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