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š„ Transforming Patient Engagement
Redesigned an end-to-end patient portal to increase appointment completions and ongoing engagement.
Patient Growth
š Reducing Out-of-Pocket Costs
40% of adults say they have delayed needed care due to the cost. CareHiveās Site of Care solution improves access to high-value providers while reducing the cost of care.
Overview
My Role
Product Designer
Duration
8 Weeks
Year
2024
The Team
Product Manager, Software Engineer, Data Scientist, Content Designer, Clinical Ops
Deliverables
- Journey MapService BlueprintAffinity DiagramWireframesPrototypeHi-fidelity Mockups
Tech & Tools
- UX DesignUser ResearchPrototypingNext.jsSupabaseChakra UIHealthTech
To protect client confidentiality and intellectual property, some visuals and data in this case study have been modified or obscured. The work shown represents a collaborative team effort.
Key Result
Private
Scaling From One Service to Many
Our MVP originally guided users through a single service flow, but as CareHive grew, we needed to introduce multiple service offerings without adding complexity. The risk was overwhelming users with too many choices or forcing them into cumbersome navigation, threatening both engagement and conversion.
Introducing a Guided Welcome Experience
I led a series of cross-functional and company-wide design workshops to align stakeholders around a shared vision. We crafted a dedicated Welcome page that presents each service succinctly, then funnels users into modular, context-sensitive flows. Interactive prototypes were validated in rapid feedback sessions to ensure clarity and ease of use before development.
A More Robust Yet Simplified Platform
While precise metrics remain internal, post-launch we saw a clear uptick in sales demo bookingsāproof that users felt more confident exploring and engaging with our expanded service catalog.
Key Problems Addressed
Low signups
High Impact AreaPeople come to your site but never sign up or get started.
Poor engagement
Session time < 30sPeople visit your site briefly then leave without taking action.
High User Churn / Low Retention
High Impact AreaA significant percentage of users stop using the product or service after a short period, failing to become long-term, active customers.
Complex interfaces
High Impact AreaPeople struggle to find what they need and get frustrated.
Key Solutions Included
Discover how to engage patients
Targeted user insightsDiscover your portalās top UX blockersāand get a clear action plan to boost bookings.
Map Easy User Journeys
Proven ROICreate a simple site map and wireframes that guide people straight to their goal without confusion.
See It In Action
Read the Story
š¤š¾ Transforming Clinician Collaboration
Streamlined collaboration between post-acute clinicians to reduce data lookup time by 30%.
Provider Tools